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Vision Zero: NYC’s Dusk and Darkness Campaign Continues

Jan 15 2021
ny accidents night time

When daylight savings time ended right along with the month of October, NYC kicked off its fifth annual Dusk and Darkness campaign, which focuses on raising awareness about the increase in pedestrian accidents that is associated with increased darkness. Additionally, the State of New York implemented a seat-belts-for-all law, which requires – for the first time – that even adults in the backseat buckle up.

Dusk and Darkness

The Dusk and Darkness campaign is all about reminding motorists that pedestrians and bicyclists are even more vulnerable in the darkness of fall and winter evenings. The fact is that when we fall back an hour, it puts an even finer point on this safety issue. This campaign is being reintroduced in conjunction with the new seat-belt law rollout, in which even adults in the backseat must now wear a seat belt (including in cabs and for-hire vehicles). Both are part of the city’s Vision Zero initiative, which is predicated on all of the following:

Statistically speaking, dangerous pedestrian accidents increase by about 40 percent in the early darkness of late fall and winter – and turn-related crashes double. Further, the number of bicyclists on our roads went up 27 percent in 2020, and motorists need to share the road with them safely.

The Details

The Dusk and Darkness campaign includes the following safety enhancements:

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